WHY DO YOU COLLECT ART, KERSTIN GEFFERT?

Although I undoubtedly buy art from time to time, and have done so for quite a while, I wouldn’t necessarily call myself a collector. Collectors, to me, are rather people who approach the whole thing strategically, who search specifically and possibly also pursue commercial interests. I don't want to expose myself to that kind of stress – fashion is more my professional hunting ground (#wearstin). For me, looking at art, at best even in our own four walls, is purely for pleasure. Often it is the artists I meet by chance who make me curious and then awaken my interest in their work. That's how it was mostly in the 90s, when no party went on without cheap art selling in the next room. People knew each other, they had a beer together – and sometimes they took a painting home. Funny and Fucky, the two cute art figures by Evelin Höhne, have been with me ever since as tiny little paintings and remind me of a good time. Since then some works have been added: Paintings, photographs, sculptures, illustrations – some jumped at me unawares from the page, others I knew as reproductions or from Instagram and was excited to see them in real life. My own taste in art never ceases to surprise me. I have no idea what I like – until I see it. But then I know immediately.


BIO

Kerstin Geffert moved from Minden/Westphalia to Berlin in the early nineties. From 1995 to 2005 she ran the creative agency Artgenossen with two partners. On the side she did PR (without knowing it) for the Sicomat e.V. gallery run by friends (read about it in METROLOOPS by Claudia Wahjudi, 1999). In 2005 Kerstin Geffert co-founded Silk Relations, one of today's most relevant communications agencies for international fashion and lifestyle brands in Berlin. She lives with her husband, son and dog Bobby in a loft that unfortunately has far too few walls.

Photo: Timmi Taubenschreck

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