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After the champions of net.art, the techno-utopians of the early 1990s, were forced to acknowledge that the Web would not bring down the classical institutions of art as primary exhibition spaces, a new generation of artists who also reacted to the Internet took over.
The catchphrase of Post-Internet Art quickly caught on. The term was coined by artist and theorist Marisa Olson: “I’m going to toggle back and forth between video and Internet because some of the Internet art I make is on the Internet, and some is after the Internet.” While this has the ring of a particular attitude to life, Post-Internet Art quickly became a collective term for artists who once again created works for the museum or gallery space, rather than the browser.