What appears to us as a glitch, Google interprets as complete truth. Similar to Gretchen’s physical VISION BOARDS for which she is known, this NFT GIF causes Gretchen’s work to appear as a top search result for, “contemporary art auction record.” Knowing that Google registers only the first frame of a GIF, the first of the 255 frames shows Gretchen’s VISION BOARD for sale at Sotheby's auction house while the remainder presents the viewer with a pretty, and pleasant animation in which the growing of plants is a metaphor for financial growth.
This NFT is a vector for her hack. It carries the necessary metadata to infiltrate Google’s artificial intelligence.
This work continues Gretchen’s manipulation of art world power structures and is part of her Contemporary Art Auction Record series exhibited at KÖNIG GALERIE and in her solo show at Francisco Carolinum in Linz.