Gretchen Andrew

Contemporary Art Auction Record Glitch GIF, 2021

GIF, Hack, 225 frames
Edition: 1/1

€3.500 €4.165,00 incl. VAT.
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What appears to us as a glitch, Google interprets as complete truth. Similar to Gretchen’s physical VISION BOARDS for which she is known, this NFT...

What appears to us as a glitch, Google interprets as complete truth. Similar to Gretchen’s physical VISION BOARDS for which she is known, this NFT GIF causes Gretchen’s work to appear as a top search result for, “contemporary art auction record.”  Knowing that Google registers only the first frame of a GIF,  the first of the 255 frames shows Gretchen’s VISION BOARD for sale at Sotheby's auction house while the remainder presents the viewer with a pretty, and pleasant animation in which the growing of plants is a metaphor for financial growth.  

This NFT is a vector for her hack. It carries the necessary metadata to infiltrate Google’s artificial intelligence. 

This work continues Gretchen’s manipulation of art world power structures and is part of her Contemporary Art Auction Record series exhibited at KÖNIG GALERIE and in her solo show at Francisco Carolinum in Linz.


Gretchen Andrew (born 1988, USA) manipulates systems of power with art, glitter and code. She is best known for her playful hacks on major art world and political institutions, including Frieze, The Whitney Biennial, Artforum, The Turner Prize, and The Next American President. In these digital performances she reimagines reality with art and desire. She does this by making assemblage “vision boards” that she programs to become top internet search results.

The feminine and trivialized materials of her vision boards purposefully clash with the male-dominated worlds of AI, programming, and political control they also operate within.

She was trained in London with the artist Billy Childish from 2012 to 2017. In 2018, the V&A Museum released her book Search Engine Art. Gretchen’s work has recently been featured in Fast Company, Parnass, Flash Art, The Washington Post, Fortune Magazine, Monopol, Wirtschaftswoche, The Los Angeles Times, The Financial Times, and on the cover of Art Gorgeous.

She is currently the artist in residence at The National Gallery X London and is represented by Annka Kultys Gallery.

 

Contract Address: A.20187093790b9aef
Token Standard: A.1d7e57aa55817448
Blockchain: Flow
Metadata: Centralized

 

 

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