Rodeo Drive

RODEO DRIVE named after the Beverly Hills shopping mecca, shows a Prada 00’ limited edition remake of the Swarovski crystal covered handbag being snatched up by Hollywood’s Wicked Witch of the West. The bag here replacing the ruby red slippers, which grant her access to power. The rabbit who is also synonymous with magic and illusion steps in to compete with her. It seems to represent the emphasis we put on material consumption and physical transformation, how we deal with aging or a sense of not belonging due to physical attributes that do not fit the mould, drivers of consumerism the world over.